Apple Inadvertantly Makes a Great Holiday Ad for Google Glass

This morning, I watched the latest holiday ad video from Apple. Here it is, take a look:

Now, that you’ve had the requisite moment to digest the holiday goodness and wish you were having some snowy fun and cookies and such…

Consider that the entire video was shot using the iPhone 5s.

Now to take it a step further, think about the composition of those shots and imagine how awkward it would be to hold the phone at certain angles.

Now think about how easy it would be with Google Glass.

Below are a few captures from the video that I thought would be a little unnatural to shoot with a phone.

Where is the camera?  I have a feeling it is going into the snow when grandpa comes in for the hug.
Where is the camera? I have a feeling it is going into the snow.
Don't mind me, I'm just shoving this camera into your face.
Don’t mind me, I’m just shoving this camera into your face.
Seriously, could you please get out of the way?  This tree is huge!
Seriously, could you please get out of the way? This tree is huge!

The one standout exception here is a timelapse sequence involving the gingerbread cookies:

Mmmmm.  Delicious time lapse.
Mmmmm. Delicious time lapse.

I’m sure this can be done with Glass as well. Heck, it might even be easier by just talking to Glass once you’ve set it down and started arranging the products. Well, now I’ve talked myself out of that exception too.

Here’s the TV version:

How fitting the title is “Misunderstood”… I wonder if the folks at Google will send Apple a Christmas card?


P.S. By the way, my snarky comments have nothing to do with the quality of the video. I thought it was an adorable and touching production. :)

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