NewsBee Launches – A New Minimalist RSS Reader for OSX

Super stoked to announce that NewsBee 1.0 is now available in the Mac App Store!

NewsBee is a minimalist RSS reader that lives in your status bar and helps keep you clued into what’s happening without causing the usual distractions that plague most newsreaders (i.e. 1000+ unread stories blaring at you).

I made this app to keep up with what’s happening in the world of Hacker News. I wanted to be able to dip in at my leisure, without going to a web page or dealing with the noise of a regular RSS reader. As the app progressed, I figured I’d add the ability to change feeds and show popover previews of content. That said, I’ve never left the core principle of “one-site-at-a-time-so-you-don’t-get-distracted-by-new-shinies”.

You can read more about NewsBee here…

NewsBee in the Mac App Store

34.5% of US Internet Population not using Facebook/Twitter

There are three kinds of lies: lies, damned lies and statistics.

~Mark Twain

Not too long ago, dailycred posted a little research about using Facebook and Twitter as signup mechanisms – Surprise! People hate being forced to use Facebook. I came across the post via HackerNews.

In summary, dailycred is an account-as-a-service tool that allows developers to add authentication to their apps and sites without rolling their own. Overall, it’s pretty nifty stuff. For the post, they did a little informal survey of tourists strolling through Seattle’s Pike Place Market. In turn, they found out that when presented with the option people don’t like to sign up using Facebook or Twitter.

While I wasn’t surprised by dailycred’s conclusion, I thought there might be a better way to get some real data to back this up.

And for $150, I got my answer. Now, I’m going to share it with you.

Methodology

To set up my test, I used Google’s Consumer Surveys. Google has a whitepaper explaining how this tool works and why it’s as good if not better than doing telephone surveys. I’m going to trust that Google’s stats wizards know their stuff, but as a marketer I can tell you that the #1 awesome thing about the tool is that it’s dirt cheap as far as these things go.

The survey looked a bit like this:

Screen Shot 2012-09-09 at 10.22.41 AM.jpg

The answers included the options below served in random order. There was also a fixed, final option of “I’m not on Facebook/Twitter”:

  • Yes – Because it’s easy.
  • No – I don’t understand how it works.
  • Yes – But I hate it.
  • No – I’m scared of scams.

I ran the survey to an open sample of the general US Internet population, though Google provides other options. I also opted for the recommended 1,500 responses which came out to the aforementioned $150.

Google reviews surveys before they run and the folks working on this tool actually sent a few suggestions to me to tweak the survey for better results. I have to give a shout out there. This was service I did not expect and the survey option above represent some of their enhancements.

Results

Screen Shot 2012-09-09 at 10.32.33 AM.jpg

In total, Google served the survey 16,175 times and collected 1,817 responses. This is little more than I paid for, but I assume they needed this number to reach a measure of statistical relevance.

While they didn’t get a clear winner on the list of questions, a few things are very clear:

  1. Almost 35% of the US Internet Population is not on Facebook or Twitter
  2. Of those who are, nearly half are scared of scams and do not use the service for logging in.
  3. In total, 77% of the US Internet Population wants nothing to do with this method of logging in.

Google’s tool will also slice and dice results based on basic demographic categories: age, region, urban density, and income. From all of this information, the tool will calculate “insights”. In the case of this survey, only two insights were derived.

Screen Shot 2012-09-09 at 10.38.35 AM.jpg

The insights didn’t surprise me too much, but I enjoyed digging into the data. Below is a comparison of the top two questions divvied up by age:

Screen Shot 2012-09-09 at 10.47.31 AM.jpg

The Data Is Yours

I’ve made this survey public so that anyone can check it out, download the data, do whatever. To get there just use this link:

Public Survey Results: Facebook/Twitter Login

Enjoy!

Update

The discussion of this post on HackerNews is pretty lively. I guess my subject line was provocative.

Since posting this data, I’ve noticed a few questions about the methodology popping up. For example, a post by Diego Basch notes that I should have asked a qualifying question right up front. Totally fair, and I considered this. However, I rejected asking the qualifier due to the expense. Asking a qualifier up front (Google’s tool does provide the option) would have doubled the expense and since I was running this survey on my own dime I opted not to do it.

Instead, I gave the opt-out option as suggested by Google. It seems the final result is pretty close to research done by many others. In particular, in the discussion of Diego’s post, someone from Google Surveys actually posted a study from the Pew Internet Trust showing that in fact 66% of the US Internet Population is using Twitter/Facebook. They also go on to say that Google’s own research has produced similar results.

Another point I’ve heard is that there are not enough alternate responses. This is also a fair point. My original plan was to use 20 different variations. However, since I wasn’t creating a multi-step branching process, I needed to be sure that the number of yes/no responses were the same. They would be shown in a random order, but without the precise number of responses it’s possible that Google might show all yes answers. So, in the end, I made a judgement call and picked the responses that appeared the most in dailycred’s post (with slight modification).

Ultimately, I think Andrew Parker provides a great summary of what I was trying to achieve:

Yes, this survey design is questionable by most standards.
But, it’s not a survey design disaster and is likely a “directionally correct” reflection of internet users’ actual behavior.
Are exactly 34.5% of the US Internet Population not using fb/twitter? Of course not, but I suspect that number is pretty close.
If you’re building a social networking app, this is an opportunity.

My original goal was to see just how important Facebook/Twitter login might be to a business. I was willing to pay $150 for a surface level look at real data, but no more. I feel like I got the directional answer I needed. A finer grain study might prove interesting, but it wouldn’t suit my needs.

In any case, I hope this information has been helpful. Here are the survey results once more (for people who scroll to the bottom):

Public Survey Results: Facebook/Twitter Login

A Writer Must Feel

I know it is July because the sun rises in the alley.

It is possible to write anywhere but it is easier in the places you’ve worn smooth, where you know most intimately the colors of buildings, the procession of faces, the shapes of conversations. It is easier to write where you know the smells.

Last night it finally rained, so the air smells a little fresh, but here are the cafe nothing ever smells completely fresh. I smell the aftershave of the men walking into the cafe and the cigarettes they’ve recently smoked. I catch the scent of the barber’s cigar two doors down. The exhaust of a passing fire truck. I can smell the trees hanging in the humid air. Yesterday’s heat still lingers deep within the concrete sidewalk. I smell the dust in the street.

I definitely smell the cumin that inexplicably made its way so deep into my pumpernickel bagel.

Yesterday, I was having coffee here with my wife. We were both very tired, so we took a few minutes to ourselves to enjoy a coffee and a little breakfast at the cafe. We weren’t saying much and then suddenly we started talking about being tired (which is tiring in and of itself).

“What would you like to do today?” she asked.
I considered her tone, and I realized that if vacation only reminds you of how tired you are, it’s because your vacation isn’t long enough.

I took a deep breath and said, “I want to finish my coffee and then walk down to my studio and work all day on something important.”

She smiled. “At least you’re honest,” she said.

Of course, I no longer have the studio. I gave it up four years ago, nearly to the day.

A Writer Must Feel

I share this jagged bit of memory and prose not because I want to feel nostalgic or to mourn a lost opportunity. Whether in misery or magnificence, the past is always perfect in memory. No, I share this because I want to understand a feeling I’ve had a dozen of times and a writer does not understand a feeling fully until they spend time with their finger in the gears, exploring the sights and the smells and the memories in both the harsh light of realism and the soft focus of idealism and sandwiching it within run on sentences and fragmentary clauses (and parenthetical asides).

To be serious though, it is your duty as a writer to embrace those nostalgic moments and to find out how they work. You need to break down the magic so that you can reproduce the trick. The side effect is that you may develop a habit of destroying memories others may cherish. You may even rid yourself of the capacity for joy. This is something to guard against because you must feel joy just as you must feel anger and fear and love and hate and longing and excitement. You must feel and you must remember, but you must also understand how these things work for in the balance between memory and understanding is your art.

As for myself, yes, I am a very different writer today, but I am always in the process of being a different writer. I am always feeling. I am always writing.

A Polite Conversation Between Writers

Today, I’m at the cafe. Storms have passed through the area the last few days and so the air is clear and everything smells fresh. I see familiar faces, hear familiar conversations.

Earlier, I ran into a writer I know who is working on a murder mystery. When last I ran into our plucky heroine, she had finished up her first draft and made contact with a local mystery writer’s group. It’s been about a year since I’ve had an update from her but I was not surprised when she said that she was still plugging away on her third draft.

“What’s holding you up?” I asked.
“I’m striving for perfection,” she said with a dramatic shrug.
“Fuck that,” I replied. “Finish that sucker and get it out there. More importantly, get on to the next book.”
Her face lit up and she smiled from ear to ear.
“You know, I have been thinking about another book.”
“Then tie up the lose ends on the first one and get cracking!” I told her. “Take it from me, editing a book is like petting a kitten. It’s fun because the kitten purrs, but eventually wear all the fur off and then no one will want to play with it.”

Having whittled several novels down to stubby nubs, I have a pretty good sense of over-editing, but there is a bigger truth to be found in moving on: a writer is more likely to reach “perfection” by writing their next novel than they are are in fiddling with one they’ve already finished.

I also think that perfection is basically impossible. A writer writes. Craft improves over time. The books get better. They may even become great.

However, because books take a long time to write and life does not move at a novel-making pace, a writer is subject to many forces and experiences which can change the shape of the work. Even if one sits at the same table every day and writes during the same appointed hours, there are variables in flux. The writer changes and so the work also changes.

For example, if you write every day for three months, you will improve as a writer. As a result, you will likely find flaws in what you wrote three months before. You may be embarrassed by it. You may even hate it. This is natural, but if you are to make any forward progress in writing you must accept the fact that the work will always look incomplete because you are never going to be complete as a writer.

Your role is to shape the story for consistency and then let it go. After all, you have more books to write. Speaking of which…

“Are you writing?” she asked.
“No, I’m not,” I said.
“Well, you are so busy I can see why.”

It’s a courteous reply, but we both know this is a lie. We also know that the claim of not writing is in fact a lie as well.

It’s true that I’ve been busy, but this has never stopped me from writing before. In fact, I’ve often been more productive as a writer when I’m busy because I don’t have time for navel-gazing. There is 30 minutes here or 60 minutes there. There is butt-in-chair-fingers-on-keys-now-go!

Yet even without the writing, there is no escaping the stories. There is no end of first lines. The walls of the mind are paper-thin and I can hear the dialogue going on in other rooms. I can’t help wondering how people came to be in the places they are or about the history of the places themselves.

When you are a writer, there is no way you cannot be writing. You are always writing.

And so I must be writing… Perhaps it’s about time I stopped fiddling with this part of the story and get on to writing the next.

You Must Write

I’ve spent many years dissecting the practice of writing. I know the mechanics behind the process at a psychological level. I know the many of the methods we use to achieve various effects. I know about the role of writing in our society and the inner-workings of the complex dialogue that occurs between writers both living and dead.

In short, I know why we write. I can also tell you that the reasons do not matter.

If I were to list all the reasons why we write, lay out my case, explain in detail all that makes a writer, it would not make you a better writer. It would paralyze you. It would make you seem very ordinary.

Of course, this is the challenge of writing itself, isn’t it? To make the ordinary seem extraordinary. To make the mundane worth of thousands of words. And yet, the paradox is that by explaining the deep and complex rules around writing, I would unravel the magic. I would soften the bonds of magic that hold you to the task. I would make writing seem simple, easy, and worse – unnecessary.

But today writing is more important than ever because we are in the process of giving up our humanity and to save it you must write.

Notice above that I said we are “giving up” our humanity. I didn’t say we were losing it or that it was being taken away. I said we were giving it up. It’s happening slowly, over a period of decades (if not centuries), but it is a willful process and it is accelerating.

In recent years, we have developed complex systems for encoding our behavior and preferences into the machinery of the world. We’ve enhanced this process by uploading art and supposedly random scenes from our lives. In response, powerful collections of data harnessed by truly unimaginable processing power are honing the world to individual specifications. Slowly but surely we are being fitted with gloves designed to ease our path in the world and by extension make us into highly efficient collections of data interfacing with other collections of data in predictable (and profitable) ways. Slowly but surely we are becoming less human.

Before you conclude that I’m going on an anti-technology rant, let me say that is definitely not the case. I love technology. I enjoy using it and I enjoy making it. No, I have no beef with technology.

In addition, the problem is not new. As I said before, we’ve been working on this for decades. Database marketing and direct mail have been around for years. Intelligence gathering goes back much, much further. We’ve spent a long time learning to slice and dice ourselves, but things are reaching a tipping point and Story is more important than ever.

So what does this have to do with writing? And why must you write?

One of the fundamental principles of humanity is that enlightenment happens at an individual level, and history shows that this transformation is most often achieved through the power of Story. In fact, Story is perhaps the most powerful of all human gifts. Without Story, Religion would have no staying power. Without Story, there would be little to motivate the human race of strive for anything beyond basic existence.

Story is our irrational advantage in the universe, and keeping it alive is a sacred duty.

As writers, we have a duty to tell stories. We have a duty to make our stories compelling, to impart wisdom, and yes to entertain. We are the stewards of humanity and the enlightenment or destruction of our species hangs in the balance.

This is why you must write.

This may be a heady thing to consider if you are writing stories about robots or bodice-ripping romance. It may very well make you cringe, but don’t despair. I’m not saying, “Nobel-level writing or GTFO”. In fact, it’s best if it’s not because most people have no patience for that sort of thing and your goal is to be read.

For example, John Steinbeck’s Cannery Row is one of my favorite books of all time. It’s simple. It’s human. It was decried by many critics as being twaddle, but they overlooked the power of Story and what it means to reach a wide audience with a simple message of the human spirit.1

So, it is enough that you write and that you continue to write. It is enough that you work hard to tell your stories to the best of your ability. It is enough that you try to get your word out to as many people as possible.

The beauty and comedy of our present moment is that while we are close to willfully destroying our humanity through our own technology that same technology can also be used to unlock the enlightenment of humanity. Today, you are reading my words because of this technology. I am likely to be many miles from you, perhaps even many years from you (depending on when today actually falls from the publication of this post). Yet here you are reading my words, and hopefully finding inspiration to get back to writing your stories.

Humanity needs your work and this is why you must write. It’s really that simple. Without your very best stories, we will have a future which does not inspire. Without your stories, we will have a future that does not make us laugh. Without your stories, we will have a future that does not include you or the worlds to which you have born witness. Without your stories, we lose another piece of humanity and somewhere an individual loses out on a chance for enlightenment.

Write.


1. I also tend to think critics didn’t like Cannery Row because the book makes you feel all warm inside instead of grasping for the nothingness of an existentialist view of the universe. There’s a place for nothingness too, but that is a subject for another time.